For over a decade, Landon Elmore led creative for the International Bluegrass Music Association’s flagship event, World of Bluegrass—an annual conference and festival whose weekend outdoor event drew more than 150,000 attendees to downtown Raleigh each year.
Working as an independent creative partner, Landon developed the annual brand system, ensuring its consistent execution across every audience touchpoint—from print to digital campaigns and social media to stage environments, large-scale signage, and on-site experience.
Illustrations: George Hage, Tim Lee, Landon Elmore
Brand Systems + Creative - IBMA World of Bluegrass
Event Creative
WOB MERCH
